The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

A Steve Jobs presentation follows Aristotle’s classic five-point plan to create a persuasive argument: 1. Deliver a story or statement that arouses the audience’s interest . 2. Pose a problem or question that has to be solved or answered. 3. Offer a solution to the problem you raised. 4. Describe specific benefits for adopting the course of action set forth in your solution. 5. State a call to action. For Steve, it’s as simple as saying, “Now go out and buy one!”

Location 442