January 2, 2026·3 min read
Stated vs Revealed Preference
The number one trick I use when deciding what to build on our GTM Eng team.
Essays on building and selling with AI.
I’m Drew Bredvick, leading GTM Engineering at Vercel. I write playbooks from the field, notes from side projects, and reflections on the craft of shipping and selling software.
Latest
Building Vercel's First GTM Agent
We went from 20 inbound SDRs to 2 and generated $2M in incremental revenue. Here's the playbook.
December 26, 2025·4 min read
iOS Voice Memos to Obsidian with Claude Code
How I built an automated pipeline that transcribes voice memos with Gemini and drops them into my Obsidian vault.
November 7, 2025·7 min read
Knowledge Bases
The biggest opportunity I see for an AI picks and shovels startup: batteries included knowledge bases.
October 23, 2025·6 min read
GTM Engineering — Why now?
The time is right. You should start an applied AI team focused on your GTM team.