The value of feedback and keeping your customer top of mind.
Okay, so we need feedback. Feedback is how we get better. But it’s kind of hard to come by as a solo-founder.
In our day jobs, these cycles are built-in for us. Quarterly check-ins, one-on-one’s, annual performance reviews — these all serve as formal feedback.
And then there’s informal feedback, the kind of feedback you get from your peers after shipping very good (or bad) work.
I’d argue that these peer incentives have the most impact on us.
So how do we recreate that while Indie hacking?
I'm not the expert here; I’m just starting to figure it out.
Twitter feels like a good candidate, but it has its flaws.
Seth Godin talks about generous critics, the people who want to help us ship better things by helping us see more clearly.
Remember to find the generous critics on Twitter (or IH).
Is this person’s advice generous?
before you take it too seriously.
And this is how we get to the update of what I’ve been working on this week.
I had been DMing back and forth with Christian Genco about plzdm.me when he asked if I wanted some additional feedback.
I opted for hearing it, and he said:
Right now it looks like you're putting a lot of focus on the design and layout of the page instead of the content, and I think you should be focused not at all on the design and entirely on the content to hone the value proposition of this product.
and he was totally right.
He recommended a course on landing pages, which I promptly bought.
Landing Pages that Sell You don't have to be a great writer to write copy that sells like crazy. We can help.
Worth every penny.
The old landing page was created and hosted on Carrd.co — check the whole thing out below.
The new landing page is a lot better. It speaks to the true pain that plzdm.me is trying to solve.
Moral of the story: good feedback is hard to find when working alone. Try to find more good feedback.
Okay, this thing is dope. I added it to my blog. Check it out & give me some feedback on any of my posts! (Use guest mode and try it out at this URL: drew-feedback.vercel.app)
It even works great on mobile.
The ending of Shan’s thread on Clubhouse has some extreme IndieHacker vibes. Nothing says guaranteed revenue like B2B SaaS.
I think we all start out wanting to ship B2C products. After all, it's what we mostly know. We are consumers.
But then we, or at least I did this, slowly realized how much more profitable and stable selling to businesses could be.
I'm getting really close to launching plzdm.me, but I decided to start creating some content around it first.
Check-in next week where I'll be writing about the "year of hustle" speed challenge I'm doing (see more below).